Age of Propaganda: The Everyday Use and Abuse of Persuasion Psychologists Pratkanis and Aronson present a thorough overview of how individuals and. AGE OF PROPAGANDA. The Everyday Use and Abuse of Persuasion. REVISED EDITION ANTHONY R. PRATKANIS and ELLIOT ARONSON University of. Anthony R. Pratkanis is a researcher, author, consultant, media commentator and a professor of He is best known for the best selling books Age of Propaganda: The Everyday Use and Abuse of Persuasion co-authored with Elliott Aronson;.

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The fear induced must be substantial and also provide action items to help one get out of such fear.

Age of Propaganda

Always ask yourself, “What are the arguments for the other side? Mindless Propaganda Thoughtful Persuasion.

This valuable book helps the reader to look at the world with a skeptical eye towards the manipulative print, television, and radio messa This is a fascinating look at the coercive techniques that individuals and the mass media use to persuade the public to think and act in certain ways.

I have also heard of the story where subliminal messaging in an movie theater led some patrons to feel hungry and crave coke or popcorn. May 29, Prztkanis Garston rated it it was amazing Shelves: Lastly, when it comes to delivery, decide to use the one-sided or two-sided.

He is professor emeritus at the University of California, Santa Cruz. Oct 13, Muhammad Al-shrafi rated it really liked it.

A good book to send and to come back to again and again. If you had a representative from the other side, what would they say?


May 27, Nessy Dimitrova rated it it was amazing Shelves: Propatanda Preview See a Prxtkanis Dec 15, Justin rated it really liked it Shelves: There are several tactics here. Association by propqganda at all.

I’m sure if I had only read this book as a book about persuasion and propagandaI would have enjoyed it much more. Further, as we have seen, news is frequently watched not so much for its information value as for its ability to entertain. The Challenge of Propaganda to Society. The goal of modern propaganda is not to inform and enlighten but rather to move the masses toward a desired position or point of view.

From Wikipedia, the free encyclopedia. Another way to persuade folks is to get them to spread your message, and then turn around and ask them if they applying those principles in their daily lives — booyaaa!

Anthony Pratkanis

Spoiler alert – you probably are susceptible to various forms of persuasion. Pratkanis was born on April 2, in Portsmouth Virginia.

Defiantly recommend the book to open your eyes for deceiving persuasion The book is virtually balanced in terms of handling the propaganda concept and practices; it looks at propaganda not only as pratkanls cleaver deception played from the politicians but also played in every day social activities advertisers, preachers, organizations planners and so forth. On the downside some parts get repetitive, and you can clearly see the authors ideology making it sometimes one sided.

This book is more about research rather the conspirancy theories based on little hints which gives this book much more credibility. Contents Our Age of Propaganda.

Other editions – View all Age of Propaganda: We all get trapped by the misuse and abuse of persuasion sometimes. The Best Books of Check out the top books lf the year on our page Best Books of Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we peopaganda in.


Jan 29, James Andersen rated it really liked it Shelves: Selected pages Title Page.

Age of Propaganda: The Everyday Use and Abuse of Persuasion by Anthony R. Pratkanis

Avoid getting your prratkanis from just one source. Pratkanis is a researcher, author, consultant, media commentator and a professor of psychology at the University of California, Santa Cruz. Highly readable, interesting ideas, good syntheses of some of the research on persuasion, propaganda and media effects more generally. Lists with This Book. I read this book thanks to Blinkist.

How the message is delivered: This review has been hidden because it contains spoilers.

Demand TV shows that bring together marketers, customers, and businesses to discuss the unfair practices of persuasion pertaining to advertising. The result is an ignorance spiral–a cynical populace bombarded with more and more thoughtless propaganda that they have less and less skill and inclination to process and ability to understand.

I’m giving it four stars anyway because it’s lessons are needed even more today than when it was originally published in