The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share. Overview∗ Company Overview ∗ Strategy Formulation∗ History of Pepsi ∗ SWOT Matrix ∗ Grand Strategy Matrix∗ Growth ∗ BCG∗ Beverages Pepsi-Cola North America Pepsi-Cola Mountain Dew .. Hut Taco Bell Low High 10% BCG Matrix for PepsiCo – Early s;

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The small market share obtained by the organization bct the future outlook for the product uncertain, therefore investing in such domains is seen as a high-risk decision. Cash cows are considered to be those segments which are operating in low industry sales growth rate and have high market share. Fortunately, PepsiCo has many star segments, which make sense because it is one of the world largest beverage and food processing corporation.

One of the tool is BCG Matrix. These products have the potential of being positioned as cash cows in the future owing to the industry growth prospects. Corporation distributes its products in two hundred countries around the globe. August 26, heartofcodes Leave a comment.

BCG Matrix of Pepsi | BCG Matrix analysis of Pepsi

The growth rate of an industry and the market share of a respective business relative to the largest competitor present in the industry are taken as the basis for the classifications, for that reason, BCG Matrix is also called as Growth-Share Matrix.

Since the product is not expected to bring in any significant capital, future investment is seen as a wastage of company resources, which could be invested in a Question mark or Star category instead. Growing bct lifestyle trends and emerging markets have prompted the brand to invest large maatrix of investments in healthier beverages and snacks in order to differentiate from competitors and grow brand awareness.


Aquafina is slowly and steadily catching up with Bisleri and is expected to see a twice a growth in the next 5 years. NAB segment products are soft drinks and bottled water under different brands name following are some eminent brand names; Aquafina, Pepsi, Mountain dew and Sierra marix.

BCG Matrix of PepsiCo | | BCG Matrix Analysis

PepsiCo should focus on horizontal integration to increase QFNA market share and bring the segment into the fold of stars. PepsiCo has 6 division, each segment operate in distinct industry or geographical region. Its main products are, breakfast bars, energy drinks, coffee drinks, snacks, soft drinks and sports nutrition. These products are the money churners for the company and require very low investments to sustain their leadership and profitability in the market.

BCG Matrix of PepsiCo

Learn the BCG Matrix of Samsung and understand different business units which fall under different quadrants. Diet Sodas, once seen by consumers looking to cut calories as an alternative to traditions sodas, are losing their fizz.

Enter your email address: For the above mentioned dilemma, there are many tool available, for top level management to suggest, formulation of distinct strategies for multiple segments, operating under the singular conglomerate in multiple industries.

Hcg answer is obvious that, it will not work, because each segment requires a distinct strategic plan, keeping in view the market share of each segment in the operating industry.

Market development and product development strategy is suggested for such segments. The product requires very less investment to maintain its market share and fight off any competition. These business units or products are cash traps and therefore are not seen as a useful source of earning. QFNA share of revenue was reported 3. However, despite the enormous product line and range, corporation core business focus is on Beverages. Dogs are considered to be the futile mstrix of company. Over the years, Pepsi has faced stiff competition from Coca-Cola and has also seen its market share take a hit.


In Pepsi soft drink was the highest selling product of corporation.

Your email address will not be published. Amid falling sales of aerated drinks as consumers shift to healthier drinks, Pepsico aims to double the Tropicana business by There are products that formulate a part of the industry that is still in the phase of development, yet the organization has not been able to create a significant position in that industry. Dogs are those products that were perceived to have the potential to grow but however failed to create magic due to mmatrix slow market growth.

According to BCG matrix; Question mark are those segments which, operate in high sales growth industry and have low relative market share. BCG Matrix also is known as the growth-share matrix is used by organizations to classify their business units or products into 4 different categories: The industry has high pepsu to grow hence giving the room to the products to grow as well only if the pertinent issues are managed effectively.