Title, Die Gutenberg-Galaxis: das Ende des Buchzeitalters. Author, Marshall McLuhan. Publisher, Econ Verlag, ISBN, X, Die Gutenberg-Galaxis on *FREE* shipping on qualifying offers. 3. Nov. Die Gutenberg-Galaxis by Marshall McLuhan, , available at Book Depository with free delivery worldwide.

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University of Toronto Press. Throughout Finnegans Wake Joyce specifies the Tower of Babel as the tower of Sleep, that is, the tower of the witless assumption, or what Bacon calls the reign of the Idols.

Die Gutenberg-Galaxis : Marshall McLuhan :

Quoting with approval an observation on the nature of the printed word from Prints and Visual Communication by William IvinsMcLuhan remarks:. The chairman of the selection committee was McLuhan’s colleague at the University of Toronto and oftentime intellectual sparring partner, Northrop Frye.

A Guide to the Information Millennium. For galaxix break between the time periods in each case the occurrence of a new medium is responsible, the hand-writing terminates the oral phase, the printing and the electricity revolutionizes afterwards culture and society.

Retrieved from ” https: The last section of the book, “The Galaxy Reconfigured,” deals with the clash of electric and mechanical, or print, technologies, and the reader may find it the best prologue. Doing so will reveal a further insight into the purpose of his own book. If you like that page, buy the book.

McLuhan identifies James Joyce ‘s Finnegans Wake as a key that unlocks something of the nature of the oral culture. Consider transferring direct quotations to Wikiquote. It popularized the term global village[1] which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and Gutenberg Galaxy[2] which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books.

Such a large collection of small chapters does fit the picture of a mosaic. Medieval illumination, gloss, and sculpture alike were aspects of the art of memory, central to scribal culture. In schools or at home or in the street, where children are taught to learn by heart, to memorize, nursery rhymes or poems or songs, then they can be said to participate in the oral tradition. McLuhan described it as one which “develops a mosaic or field approach to its problems”.

In this new age, humankind will move from individualism and fragmentation to a collective identity, with a “tribal gutenbfrg. Learn how and when to remove these template messages.


Apropos of his axiom, ” The medium is the message ,” McLuhan argues that technologies are not simply inventions which people employ but are the means by which people are re-invented.

The main concept of McLuhan’s argument later elaborated upon in The Medium is the Massage is that new technologies like alphabets, printing presses, and even speech itself exert a gravitational effect on cognition, which in turn affects social organization: Please help improve it or discuss these issues on the talk page.

Movable galaxiz, with its ability to reproduce texts accurately and swiftly, extended the drive toward homogeneity and repeatability already in evidence in the emergence of perspectival art and the exigencies of the galxais “point of view”. Please improve this by adding secondary or tertiary galaxi.

Certainly the McLuhan test can be applied to the Gutenberg Galaxy itself. Thus print carries the individuating power of the phonetic alphabet much further than manuscript culture could ever do.

For McLuhan, these trends all reverberate with print technology’s principle of “segmentation of actions and functions and principle of visual quantification. Given the clue of “hand-writing” that terminates the “oral phase” one expects “printing” to gutfnberg the manuscript phase and the “electrifying” to bring an end to the Gutenberg era.

If men decided to modify this visual technology by an electric technology, individualism would also be modified. In the early s, McLuhan wrote that galqxis visual, individualistic print culture would soon be brought to an end by what he called “electronic interdependence”: It seems to me a book that somebody should have written a century ago.

The transition from this oral culture takes place when the child is taught to read and write. Then the child enters the world of the manuscript culture. So, unless aware of this dynamic, we gurenberg at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence.

For instance, McLuhan contrasts the considerable alarm and revulsion that the growing quantity of books aroused in the latter seventeenth century with the modern concern for the “end of the book. Ong wrote a highly favorable review of this new book in America. Gutenbfrg oral tradition is not dead. The main body of the book, part 2, “The Gutenberg Galaxy”, consists of short “chapters”, many of which are just three, two, or even one page s in length.

Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization:.


Print is the technology of individualism. The culture of the manuscript literally hand-writing is often referred to by McLuhan as de culture. Articles lacking reliable references from June All articles lacking reliable references Wikipedia articles with style issues from July All articles with style issues Articles with multiple maintenance issues All articles with unsourced statements Articles with unsourced statements from February According to McLuhan’s son Eric McLuhanhis father, a Wake scholar and a close friend of Lewis, likely discussed the concept with Lewis during their association, but there is no evidence that he got the idea or the phrasing from either; McLuhan is generally credited as having coined the term.

Print exists by virtue of the static separation of functions and fosters a mentality that gradually resists any but a separative and compartmentalizing or specialist outlook. Views Read Edit View history.

Please help improve the article by presenting facts as a neutrally-worded summary with appropriate citations. The Making of Typographic Man is a book by Marshall McLuhanin which the author analyzes the effects of mass mediaespecially the printing presson European culture and human consciousness.

Die Gutenberg-Galaxis : Die Entstehung des typographischen Menschen

June Learn how and when to remove this template message. This page was last edited on 7 Aprilat He also argued that the development of the printing press led to the creation of nationalismdualismdomination of rationalismautomatisation of scientific research, uniformation and standardisation of culture and alienation of individuals.

This article contains too many or too-lengthy quotations for an encyclopedic entry. In other words, childhood is one of the ages of man in Shakespeare’s sense and is essentially an oral gutneberg culture.

It would be good for morality. The strangeness of the use of “electrifying” is entirely appropriate in the McLuhan context of This article relies too much on references to primary sources. Instead of tending towards a vast Alexandrian library the world has become a computeran electronic brain, exactly as an infantile piece of science fiction.

It is a problem, but not a moral problem; and it would be nice to clear away some of the moral fogs that surround our technologies.