Zygmunt Bauman in his sociological work Liquid Modernity would tell us that we are increasingly finding ourselves in a time of ‘interregnum’. The concept of hypermodernity was introduced by the French social theorist Gilles Lipovetsky. In a hypermodern culture, he wrote. But there are now signs – argues GillesLipovetsky, one of the most original social thinkers in Francetoday – that we’ve entered a new phase of.

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The three parts together open a window into the mind of one of today’s most interesting thinkers. To what extent does your organisation actively communicate in the following current societal debates?

Hypermodern Times

Charles’ introductory essay prepare the reader for some of Lipovetsky’s basic arguments and beliefs, and then his own essay that follows expands upon these and then adds his own observations. According to GL, the hypermodern age is marked by paradox, transience, insecurity, and anxiety. Open Preview See a Problem? Lipovetsky began his philosophical career as a Marxist, similar to many others in yimes s. Or will there be a huge disappointment in hypermodernist solutions on the scale of that in the late early ies?

Because of this, we are looking backward to find gilkes in these societal constraints while submitting them to our own interpretations. Lipovetsky puts the new era in the context of modernism and postmodernism, and elegantly describes its many paradoxes.

Organising and communicating in hypermodern times

Everything worries and alarms them, and there are no longer any beliefs systems to which they can turn for assurance. Hypermodern Times by Gilles Tilles. Not so autonomous as he claims.


Hypermodernity is a society characterized by movement, fluidity and flexibility, distanced more than ever from the great structuring principles of modernity. Ana Rocha rated it kipovetsky liked it Lipovetxky 27, Forty years ago, treatment with psychopharmacological agents was widely considered nightmarish.

A little more than 42 per cent consider their organisation as transforming from modern to postmodern, with more emphasis on knowledge, IT, flexible adjustment of the workforce, innovation and an ethics of virtues.

Want to Read Currently Reading Read. A hypermodern society combines the two and accelerates the pace of change.

Hypermodern Times by Gilles Lipovetsky (4 star ratings)

Lipovetsky has continued to write on topics such as modernity, globalization, consumerism, modern culture, markets, hypermoderm, fashion, and media, but they have the common thread of individualism Results from the European Communication Monitor lipovetskyy that European communication professionals are helping their organisations to function in a hypermodern culture.

Hypermodernity is a society characterized by movement, fluidity and flexibility, distanced more than ever from the great structuring principles of modernity. Three different clusters of organisations in Europe as seen by communication professionals www. Hyperconsumption is a consumption which absorbs and integrates more and more spheres of social life and which encourages individuals to consume for their own personal pleasure rather than to enhance their social status.

Instead the global elite wander in worlds of psychosomantic symptoms and obsessive-compulsive behavior, depression, anxiety and suicide, along with self-deprecation and the loss of memory and history. Thanks for telling us about the problem. Whereas postmodernism was a wonderful sigh of happy relief from societal constraints and also an lipovetskh of the world after the fall of the Berlin Wall and the Soviet Union, the happy shouts of “Freedom! Politicians have lipovegsky stand-up comics that no one is laughing with, but at.


Altogether Lipovetsky manages to create a commentary on today’s society while mostly withholding judgment.

Rubi rated it really liked it Apr 02, You are commenting using your Facebook account. But there hypernodern now signs – argues Gilles Lipovetsky, one of the most original social th The term ‘postmodernity’ has been used to describe that historical transformation of the late 20th century when the institutional breaks holding back individual emancipation disintegrated, thereby giving rise to the full expression of individual desires and the quest for self-fulfilment.

A typical hypermodern organisational paradox is that organisations have to be open and flexible but at the same time should carefully manage and control their internal and external environment in order to reach their goals for example to earn a profit and to increase employment.

Reason was demoted hyermodern calculations and bureaucratic domination.

Gustav Larsson rated it really liked it Sep 19, We are identifying with them, revising them, and choosing them.